Focusing the lens
Property Content Engine
1506 Dumble — front elevation
Kitchen island and open floor plan
Double staircase entry and study
1506 Dumble — front elevation
Kitchen island and open floor plan
Double staircase entry and study
Open living and kitchen interior
Aerial of church and adjacent lot
Tiled living room with fireplace
Open living and kitchen interior
Aerial of church and adjacent lot
Tiled living room with fireplace
Single-family listing with garage
Artisan Marketplace commercial property
Single-family listing with garage
Artisan Marketplace commercial property
- Role
- Digital Marketing Specialist
- Timeline
- Ongoing
- Channels
- Video · Photo · Social · SEO · CapCut · Canva · Adobe
The challenge
SWE Homes is an investment company, not a boutique real estate agency. The portfolio is full of everyday, affordable properties that don't sell themselves on looks. The job was to make honest, unglamorous listings feel worth a second look on social, with fresh photos, scroll-stopping video, and copy that could actually be found, shipped fast enough to keep up with a constantly moving portfolio.
The approach
I handled the content end to end: photographing properties on site and finding the angles, light, and neighborhood context that made each one look its best, shooting and editing social videos in CapCut and Adobe, and designing graphics in Canva. Every post went out with SEO in mind, from keyword-driven captions and descriptions to tagged locations and searchable titles, so the content worked long after it was published.
Selected video work
@swehomes
1506 Dumble
original audio
1506 Dumble
@swehomes
The Dough Cone
original audio
The Dough Cone
@swehomes
Sugar Land — Swipe transition
original audio
Sugar Land — Swipe transition
@swehomes
Jump transition
original audio
Jump transition
@swehomes
Bloopers
original audio
Bloopers
Horizontal cuts
Dumble Properties
Brantley Interview
Marketing inventory website
I built an inventory tracking website for the marketing team at SWE Homes, with different ways to find, view, and organize items. It made day-to-day inventory management easier to handle.
Scan straight to an item
I implemented a barcode system so teammates can scan an item's code with their phone and go directly to its inventory record.
Find it your way
Items can be organized by brand, including Homes, Lending, and Preserve, as well as by type and name. Grid and list views give the team different ways to browse.
See the actual item
Teammates can take a photo of the actual item and use it as its inventory image, making items easier to recognize.
